Transport for NSW
‘Think Twice’

Objective:
To remind Road users of an upcoming Double Demerits period and remind people to slow down for their own good, because the consequences are twice what they are during other times.

Idea:
Think Twice this long weekend. Don’t wait until you are pulled over for the reality of losing your license to hit home. We set out to create a TVC that allows road users to put themselves in the driver’s seat of a bloke in that very position. We wanted to bring to life that sinking, I’ve blown it, lost my job, lost my freedom, lost my license feeling.