Orange
‘Now Talk’

Objective:
To get people talking about Orange with a relatively small budget compared to their big boy competitors, Telstra and Optus.

Idea:
The Now Talk campaign. In 30 second television spots and press we provided consumers with two opinions on one subject and invited them to ‘Now Talk’. Naturally we chose subjects that inevitably invoke debate.

This campaign was backed up with 15 second silent TV spots carrying retail messages also structured to spark conversation and get people talking this time about Orange and their services.