Optus
Valentine’s Day
Proposal
Digital Outdoor/
Activation

Objective:
On Valentine’s Day 2016 a real proposal popped up on the Epping Road Digital Supersite, part of the bride-to-be’s daily commute.
The next day we let commuters know the result, with a great big Optus ‘Yes’ and congratulations message.
The activation generated it’s own pubilicty via news outlets
Australia-wide.