Optus Pay
Smart Cup
Activation 

Objective:
To launch the latest Optus Pay device,
a Smart Cup.

Idea:
Every year 400 billion take away
coffee cups wind up in landfill. 

We decided to use these ‘bad cups’ to promote our new Smart Cup, better than other smart cups because with the Optus Pay feature you can use your cup to pay for your coffee, and do your bit for the environment.