Kit-Kat
‘Parking’

Objective:
To launch a new product, the giant Kit-Kat finger.

Idea:
‘Give someone the big finger’. We all know someone who deserves the big finger, like the tool who steals your parking space. We created a TV campaign celebrating these moments in life. In print we encouraged people to literally give people the big finger. Leave one on the desk of the office pest, put one in your husband’s briefcase for forgetting your anniversary.