Kit Kat ‘Baby Mop’

Kit Kat
‘Baby Mop’

Objective:
To create a new TVC refreshing the iconic
‘Have a Break’
campaign for Kit Kat.

Idea:
A fictitious product launch; the suit that lets your baby do the work.
Our director, Adrian Hayward had the idea to give it an Eastern European feel which initially the client went along with nervously, until we suggested doing the entire commercial in Russian. Pushing the client over the edge it was agreed we’d do it in English. Sneaking one quick take of each scene in Russian on the day. We presented the English edit to the client and they all smiled. We then presented the Russian version with subtitles and they all laughed out loud.

The result:
Random Russian version approved.