Johnson & Johnson Baby

Objective:
To pull together the entire range of Johnson & Johnson Baby products and educate mums as to why Johnson & Johnson Baby is the most protective and gentle way to care for your babies skin.

Idea:
Each print ad carries a new fact you might not know about your baby. The photography was not staged, we gave the photographer the brief and over a period of time he was able to capture these moments by being be in the home or hospital with participating mums. (No clients, no agency) We wanted to achieve very natural, real moments and I think we photographer Adrian Brown did a brilliant job in that respect.