Huggies
‘Squirmy Babies’

Objective:
To educate Mums about the role of Nappy-Pants during their Huggies journey, being the best way to change an active baby that is always on the move.

Idea:
A TV spot that identifies in a cute and fun way the different types of squirmy babies.

Online: Mums were invited to name and share videos showcasing their own unique squirmy babies to the world on the Huggies website for free product and prizes.