Huggies
Pull-Ups
‘Graduation Day’

Objective:
To educate Mums about the positioning of Pull-Ups during their Huggies journey to a dry baby.

Idea:
A TV spot that celebrates the moment little ones finally become nappy free. Because Pull-Ups are the ultimate training tool you can give your toddler to give them the skills to graduate up to big kid undies.

This TVC was backed up with a microsite providing mum with all the information, free gifts and samples to give mums and babies the best chance for success.