Children’s Cancer Institute of Australia ‘Wills’

Objective:
To create a campaign encouraging people to bequest money in their will to CCIA. By doing this we can help find a cure for Children’s Cancer for good, as all money goes towards medical research.

Idea:
We got some children of employees into the agency and asked them to write a will. They were asked to pick one thing they would like to leave to a friend or family member and write it down. Some of the type had to be fixed up by me writing with my right hand upside down but mostly these are real wills unpampered with that the kids wrote down. We ran them as print and press. The idea being that by leaving money in your will it could go a long way to prevent a child having to face a tragically
premature death.