https://bettinaclark.com.au bettinaclark.com Fri, 18 Jul 2025 05:54:29 +0000 https://bettinaclark.com.au en https://bettinaclark.com.au/AH-Beard-Premium-Sleep-Awaits-Art-Direction-Copywriting Fri, 18 Nov 2022 14:55:55 +0000 bettinaclark.com https://bettinaclark.com.au/AH-Beard-Premium-Sleep-Awaits-Art-Direction-Copywriting https://bettinaclark.com.au/Samsung-Digital-Social-Unboxing-Campaign-Senior-Creative Fri, 18 Jul 2025 05:54:29 +0000 bettinaclark.com https://bettinaclark.com.au/Samsung-Digital-Social-Unboxing-Campaign-Senior-Creative https://bettinaclark.com.au/Investa-Conceptual-Digital-Design-Illustration Fri, 18 Nov 2022 14:58:45 +0000 bettinaclark.com https://bettinaclark.com.au/Investa-Conceptual-Digital-Design-Illustration <img width="8533" height="6400" width_o="8533" height_o="6400" data-src="https://freight.cargo.site/t/original/i/b4e23d1eb1c0356e35f5cabd921df5b8c383943e04912ec8a17d8193d9310198/201-Kent-Folio2.jpg" data-mid="235983344" border="0" src="https://freight.cargo.site/w/1000/i/b4e23d1eb1c0356e35f5cabd921df5b8c383943e04912ec8a17d8193d9310198/201-Kent-Folio2.jpg" /> https://bettinaclark.com.au/Hyundai-Have-a-Fling-with-Football-Art-Direction-Copywriting Fri, 22 Jun 2018 08:22:36 +0000 bettinaclark.com https://bettinaclark.com.au/Hyundai-Have-a-Fling-with-Football-Art-Direction-Copywriting Have a Fling with Football Objective: Hyundai ‘s goal was to get an AFl, NRL, &amp; Cricket loving nation as excited about the FIFA World Cup as they were, being the official major sponsor. Idea: Have a Fling with football! Every 4 years Australians get the opportunity to jump on the soccer bandwagon. Even famous athletes from other codes are doing it. Just look at Wendell Sailor (Rugby), Luke Hodge (AFL) and Damien Flemming (Cricket). As an added incentive, Hyundai also threw in the chance for lucky fans to win cars along the wayActivations: Events were held in Melbourne, Sydney, and Brisbane, where fans could have thier fling with football while rubbing shoulders with superstars from other codes. Brisbane EventWe took over the home of Brisbane Ruby league, the Caxton Hotel in Paddington, much to the shock of locals. Sacred Queensland Rugby memorabilia was swapped out for Socceroos merchandise, while&nbsp; sports stars and staff were kitted to form a sea of green and gold, not a maroon stuuby holder in sight!Sydney EventSydney fans came together on a chilly night at the famous North Sydney Olympic pool to have their fling with football. Former Socceroos and sporting legends from other codes came together in a sea of fleecy-lined green and gold to support Australia as they took on Denmark. Melbourne EventWe created a star-studded event opposite Marvel stadium, in the heart of the AFL land. After a Carlton&nbsp; match, we hijacked die-hard fans as they left the stadium and invited them to come and have a fling with football at another venue acorss the road. The plan worked. Fans happily swapped their Carlton blues for Socceroos kit, joined sporting legends from other codes on the gold carpet, including their beloved Carlton, and had ball. https://bettinaclark.com.au/Australian-Federal-Government-Stop-it-at-the-Start-Art-Direction Sun, 22 Apr 2018 05:21:03 +0000 bettinaclark.com https://bettinaclark.com.au/Australian-Federal-Government-Stop-it-at-the-Start-Art-Direction Violence Against WomenObjective: Nearly one in three women are killed by a partner or an ex partner every week in Australia. We needed to educate parents, teachers, and coaches that it’s the gender stereotypes that we unknowingly inflict upon children that’s enabling the seeds of violence to grow. Idea: Let’s stop it at the start. In this idea we literally show people that their seemingly harmless, throw away comments are raising a new generation of abusers and victims. It sets out make adults realise that the old ‘boys will be boys’ mentality, or, ‘he’s does it because he likes you’ is far from harmless. The long-term goal here is to reduce the statisitics, and help create a future without domestic violence. <img width="2599" height="3035" width_o="2599" height_o="3035" data-src="https://freight.cargo.site/t/original/i/eff16ac8ee17e796587c28dc626c10b10c143616036e1aa3ca145d55de001150/VAW_01.png" data-mid="15159514" border="0" src="https://freight.cargo.site/w/1000/i/eff16ac8ee17e796587c28dc626c10b10c143616036e1aa3ca145d55de001150/VAW_01.png" /> <img width="2591" height="3037" width_o="2591" height_o="3037" data-src="https://freight.cargo.site/t/original/i/48f0201a24b7476f14121ddec48e3a89307d7632bc46d9526647e941922696ec/VAW_02.png" data-mid="15159515" border="0" src="https://freight.cargo.site/w/1000/i/48f0201a24b7476f14121ddec48e3a89307d7632bc46d9526647e941922696ec/VAW_02.png" /> https://bettinaclark.com.au/Optus-Short-Film-Competition-Social-Content-Art-Direction-Copywriting Sun, 22 Apr 2018 02:47:56 +0000 bettinaclark.com https://bettinaclark.com.au/Optus-Short-Film-Competition-Social-Content-Art-Direction-Copywriting Optus Short Film Competition &nbsp;Objective: Via social media we invited young film-makers to enter a 5 minuteshort film for the chance to win a $30,000 cash prize. Idea: You have to be quick to catch one! As celebrated Australian actor Samuel Johnson finds out. https://bettinaclark.com.au/Optus-Pay-Animated-Film-Art-Direction-Copywriting Sun, 22 Apr 2018 02:46:06 +0000 bettinaclark.com https://bettinaclark.com.au/Optus-Pay-Animated-Film-Art-Direction-Copywriting Optus Pay Web Film Objective: This animated film was designed to sit on the Optus website to demonstrate how the different Optus Pay devices work and make paying on the run simple and easy. Idea: Optus Pay devices appeal to busy, young, energetic, outdoorsy people. Whether they’re surfing, mountain biking, running, shopping or riding a unicycle, carrying a wallet around isn’t ideal. We created this simple, fun animation style to reflect that lifestyle. https://bettinaclark.com.au/Optus-Believe-Big-Art-Direction-Copywriting Sun, 22 Apr 2018 02:44:50 +0000 bettinaclark.com https://bettinaclark.com.au/Optus-Believe-Big-Art-Direction-Copywriting Optus ‘BELIEVE BIG’ TVC Objective: This is a promotional campaign designed to encourage small and medium business owners to consider an Optus Business Plan. The incentive? $30K to grow their business in any way they’d like. Idea: A gelato shop creates her dream delivery driver fleet to entice other business owners to imagine what they might do with a $30K cash bonus. Our talent is a real Optus customer, not an actor. https://bettinaclark.com.au/Optus-Pay-Bad-vs-Smart-Activation Sun, 22 Apr 2018 02:47:00 +0000 bettinaclark.com https://bettinaclark.com.au/Optus-Pay-Bad-vs-Smart-Activation Optus Pay Smart Cup Activation&nbsp; Objective: To launch the latest Optus Pay device, a Smart Cup. Idea: Every year 400 billion take away coffee cups wind up in landfill.&nbsp; We decided to use these ‘bad cups’ to promote our new Smart Cup, better than other smart cups because with the Optus Pay feature you can use your cup to pay for your coffee, and do your bit for the environment. <img width="1758" height="1104" width_o="1758" height_o="1104" data-src="https://freight.cargo.site/t/original/i/27b76b5836ead69d4ddf3ad8313d0271aebc82f1cac8fefa1b5ada86b71d7580/Screen-Shot-2017-10-24-at-2.04.53-pm.png" data-mid="15161740" border="0" src="https://freight.cargo.site/w/1000/i/27b76b5836ead69d4ddf3ad8313d0271aebc82f1cac8fefa1b5ada86b71d7580/Screen-Shot-2017-10-24-at-2.04.53-pm.png" /><img width="1070" height="904" width_o="1070" height_o="904" data-src="https://freight.cargo.site/t/original/i/5a5153b22a4b01391dca35666c6e1849c4d531c1310bfab9c9256b20e772a347/Screen-Shot-2017-10-24-at-2.05.20-pm.png" data-mid="15161741" border="0" src="https://freight.cargo.site/w/1000/i/5a5153b22a4b01391dca35666c6e1849c4d531c1310bfab9c9256b20e772a347/Screen-Shot-2017-10-24-at-2.05.20-pm.png" /> https://bettinaclark.com.au/Transport-for-NSW-Think-Twice-Art-Direction-Copywriting Sun, 22 Apr 2018 02:27:15 +0000 bettinaclark.com https://bettinaclark.com.au/Transport-for-NSW-Think-Twice-Art-Direction-Copywriting Transport for NSW ‘Think Twice’ Objective: To remind Road users of an upcoming Double Demerits period and remind people to slow down for their own good, because the consequences are twice what they are during other times. Idea: Think Twice this long weekend. Don’t wait until you are pulled over for the reality of losing your license to hit home. We set out to create a TVC that allows road users to put themselves in the driver’s seat of a bloke in that very position. We wanted to bring to life that sinking, I’ve blown it, lost my job, lost my freedom, lost my license feeling.